2015年2月GMAT作文机经(奢侈汽车销售战略)

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奢侈汽车销售战略

The business manager of a local auto dealership recommended the following in a memo to the dealership’s owners: “During the month of June, when we advertised our luxury automobile models in the local newspapers and placed them in prominent positions on our lot and in our showroom, combined sales for both luxury models and our more inexpensive models reached the highest point for the year. In February, when we focused our advertisements on our inexpensive models and featured them on our lot and in our showroom, overall sales were lower. Clearly, if we want to maximize our profits, we need to put our luxury line front and center in a more prominent position, year-round. The luxury line clearly attracts potential consumers who, once they set foot on our auto lot, purchase a wide variety of automobiles that generate revenue for this dealership.

考古

V1. 一个卖汽车的，有luxury model和inexpensive model。 这个dealership的在June为他的luxury model做广告，并且将luxury model放到他们展厅的中间位置，然后June的the combined sales of both models就很高很高，然后之前在February的时候，该dealership是为inexpensive model做广告并且放到展厅中间位置来着，结果那个月的the combined sales of both models非常low。基于此，这个manager就认为，应该坚持六月份的策略，为luxury Model做广告并且放到展厅中间，并且要这样做year-round。

V2. 同狗主说的英文原题

参考思路

1. 二者选一：The business manager simply focuses on the two extremes–that the dealership should advertise luxury vehicles, or that the dealership should advertise inexpensive vehicles. The manager fails to acknowlegde and analyze the possibly of a mixed marketing campaign.

2. 无根据假设：Advertisements on the luxury automobile clearly attracts potential consumers. It should be better evaluated by analyzing the sales data and by asking customers about their purchasing decisions.

3. 错误类比：The author unfairly make the conclusion that advertisements only in inexpensive models caused overall sales were lower. A simple example is that February only has 28 days while June has 30. February also has more holidays like Presidents’ Day on which car dealerships are likely closed, and thus when no sales will take place.

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