雅思真题回顾：写作真题表格类（2）

下面为大家搜集一篇雅思写作历年真题“广告”花费和不同形式广告的利用率，此考题出现在2008年1月19日的北京、青岛、大连、郑州、长春、南京、杭州、合肥、广州、深圳、厦门、长沙、重庆地区。

You should spend about 20 minutes on this task.

The table below shows four UK car manufactures'expenditures on advertising in 2002 and their utilizrition nrtio of jive different forms of advertising.

Srrmmarize the information by selecting and reporting the main features,口nd make comparisons where relevant

Write at least 150 words.

Manufacturer

Total(million)

Type of advertising

Press

Cinema

Radio

Outdoor

TV

A

57

15%

―

―

36%

49%

B

57

48%

―

―

―

52%

C

40

52%

6%

―

17%

25%

D

36

―

―

27%

3%

70%

图表题主要是强调概括能力和描述能力。本题给出的图表题信息量较大，如果每一点都描述到，20分钟内肯定完成不了。因此，我们写作文的时候只需描述关键数字即可，而且注意要突出强调数据的最大值和最小值。同时，描述的标准是：一句话里既要有数字，也要有趋势，还要注重比较。最后，在文章的结尾要对整个描述进行总结。

推荐格式是：

第一段：引言，描述表格的基本信息：4个英国汽车制造商2002年的广告花费，以及他们在5种广告形式上投资的比例。

第二段：具体描述表格里的数据和信息：先总述4个制造商在广告上的总花费，再分别描述他们对5种不同广告方式的投资比例，并做出比较。

第三段：对表格中的整体趋势进行总结：TV的利用率最高，而cinema则最低。

高分句型：

1.This is a table which demonstrates information about four UK car manufactures' advertising expenditures in 2002 and their utilization ratio of five different forms of advertising.

这个表格显示了4个英国汽车制造商2002年的广告花费和他们对5种不同形式广告的利用率的相关信息。

2.There is little difference between A and B.

A和B之间差别很小。

3.The difference between A and B lies in their investment in the form of outdoor advertisement.

A与B之间的差别在于他们在户外广告上的投资。

4.It is clear from the table that TV ranks the most popular advertising form, whereas cinema tums out to be the most unwelcome one.

从表中可以很明显地看出，电视广告是最受欢迎的广告形式，而电影广告则是最不受欢迎的形式。

5.As can be seen from the figures, all manufactures choose more than one form of advertising.

就像数据显示的那样，所有制造商都不只选择了一种广告形式。

6.What is also worth mentioning is that except cinema, radio is the form they use least..

同样值得一提的是，除了电影广告之外，广播广告是利用得最少的形式了。

7.From the figures above, we can draw a conclusion that press advertisements, outdoor advertisements and TV advertisements are three advertising forms manufactures like.

从上述数据我们可以得出结论，报刊广告、户外广告和电视广告是制造商喜欢的三种广告形式。

经典范文：

The table compares four UK car manufactures' cost on advetiltising in 2002. What's more,it shows us which forms of advertising they put the money into.

In 2002, the total cost of manufacturer A, B, C, D was 57,57,40 and 36 million pounds separately. The number is close but the forms they choose differ a lot. Both Manufacturer A and B chose TV advertising as their main form of advertising and invested a lot in it. What's more, however, unlike B who put the other half all into press advertising, the remaining money of A was divided into two parts which were invested into press and outdoor advertising respectively. As for C, it chose more forms of advertising than other companies, all of the Five except radio. Being different to the other three, press was the most important form for C, which attracted 52% of his advertising fee. And C is also the only manufacturer who put money into cinema advertising, although it just occupied 6%. TV was regarded as D's chief form of advertising invested 70% of its cost, and D was also the only one who invested partly in radio.

Overall, the table indicates that TV and press are more favorable advertising form for manufacturers, next to the outdoor advertisements, while cinema and radio are the ones which