2012gre写作例子：写作资料句子8

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Advertisers use seven types of propaganda techniques:

1)Name calling

Name calling is a propaganda tacit in which negatively charged names are hurled against the opposing side or competitor. By using such names, propagandists try to arouse the feeling of mistrust, fear, and hate in their audiences.

Political advisement may label an opposing candidate a “loser”, “fence-sitter”, or “warmonger”

Products: An American manufacturer may refer, for instance, to a “foreign car” in its commercial—not to a “imported” one. The label of foreignness will have unpleasant connotations on many people’s mind.

2)Glittering Generalities

Using glittering generalities is the opposite of name calling. In this case, advertisers surround their products with attractive--and slippery—words and phrases. They use vague terms that are difficult to define and that may have different meanings to different people: freedom, democratic, all-American, progressive, Christian, and justice. Many such words have strong, affirmative overtones. This kind of language stirs positive feelings in people, feelings that may spill over to the product or idea being pitched. As with the name calling, the emotional response may overwhelm logic. Target audiences accept the product without thinking very much about what the glittering generalities mean—or whether they even apply to the product. After all, how can anyone oppose “truth, justice, and the American way”?

Politics: The ads for politicians and political causes often use glittering generalities because such “buzz words” can influence votes. Election slogans include high-sounding but basically empty phrases.

Products: Ads for consumer goods are also sprinkles with glittering generalities. Product names, for instance, are supposed to evoke good feelings.

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原文来源： 点击查看更多与《2012gre写作例子：写作资料句子8》相关的文章>> 2014-01-25· GRE作文范文：学科 2014-01-25· GRE作文实例：个人责任 2014-01-25· GRE作文argument范文分析 2014-01-24· GRE作文模板：企业领导责任 2014-01-24· GRE作文素材：亚里士多德 2014-01-23· GRE作文万能模版 2014-01-23· GRE作文范文：呼吁孩子阅读 2014-01-23· GRE作文考试经验 2014-01-18· 新GRE作文句子 2014-01-18· 新GRE作文素材：欧文 2012gre写作例子：写作资料句子8

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原文来源： 点击查看更多与《2012gre写作例子：写作资料句子8》相关的文章>> 2014-01-25· GRE作文范文：学科 2014-01-25· GRE作文实例：个人责任 2014-01-25· GRE作文argument范文分析 2014-01-24· GRE作文模板：企业领导责任 2014-01-24· GRE作文素材：亚里士多德 2014-01-23· GRE作文万能模版 2014-01-23· GRE作文范文：呼吁孩子阅读 2014-01-23· GRE作文考试经验 2014-01-18· 新GRE作文句子 2014-01-18· 新GRE作文素材：欧文